Meet our team

The founders

Farshid Bonyadi

President and Operations Director

Farshid has the experience of managing more than 10,000 moving instances in his career and has owned and directed a moving company in Paris. Farshid was also an Internet pioneer in the moving industry with the launch of several sites. He is the developer of the original site as well as the designer of the logistic algorithms that allow the optimisation of prices in real time with the layout of the movers’ planning, route optimisation and grouping calculations.

Laurence de Lavallade

Marketing and Customer Experience Director

Laurence brings extensive experience in customer experience design and e-marketing. She was recently Celio’s e-commerce director and formerly Carrefour e-marketing director (ooshop, She launched Carrefour Drive in France by conceptualising the entire customer experience. She has also worked in small structures and in web agencies. Laurence is in charge of designing the customer experience on the site and on the sales platforms. Laurence is an engineer from Telecom Paris.

Cedric Naintré

General Manager

Cedric has been an Internet entrepreneur since 1995, in B2C and B2B ventures.
He co-founded Netline, an Internet Service Provider (ISP) that entered the Chilean market as No. 18 and became the independent No. 1. The company was acquired by the American group PSI-net, giving an X15 return to investors.
Cedric was also part of the team of co-founders of Glowria in 2003, a video-on-demand service that has become one of the most important players in Europe with 35,000 subscribers and has been acquired by Video Futur.
Cedric has lived and worked in 9 countries throughout his career and is a graduate of HEC (Executive MBA).

movinglab is proud to be part of "Le Village" in Rouen and Paris.

The Village by CA is a unique ecosystem where startups and large groups cooperate to innovate together. Present throughout France and abroad, this network contributes to the economic development and support of young innovative projects. Close to 700 startups have been hosted so far in 24 “Villages” in France and Europe.

Main office :
107 quai Jean de Béthencourt
Rouen, France, 76100


Sales Office :
55 rue La Boétie, 75008 Paris